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How much should a birthday cake cost?

Writer's picture: KateKate

Updated: Dec 18, 2024

Birthday cake prices vary considerably depending on a number of factors including:

  • Size of cake / number of portions,

  • Amount and intricacy of decorations,

  • Flavours,

  • Number of tiers,

  • Location of bakery.

click the link to access to the cake pricing calculator

The most expensive cakes are custom designed and handmade by specialist bakers and cake decorators. The cheapest birthday cakes can usually be found in supermarkets and are mass produced.


When setting prices for birthday cakes, as a baker you should take into account:

  • How much the ingredients cost.

  • The time it takes to make.

  • Your own skill level.

  • Overhead costs including specialist baking equipment, insurance, marketing activities etc.

  • Any tax due.

pastel buttercream cake topped with a cute baby unicorn made from modelling paste. The unicorn has a multicoloured horn and a pink heart on its chest and hooves. Behind the unicorn is a rainbow with clouds. The unicorn is surrounded by pastel butterflies and teh number 6 for a 6th birthday cake.
Unicorn rainbow cake


Custom cakes are expensive because:

  • Decorating skills takes years of practice to hone.

  • Specialist baking and decorating tools and equipment are costly.

  • It takes time and skill to research ideas and design custom cakes.

  • Cakes are often freshly baked for each customer without artificial preservatives.


Cakes are a luxury product with a price tag to match.


If you are a baker looking for guidance on how to price your cakes, find the answers here.


Save these 5 cute and fun birthday cake themes for girls for your next project.


Poll: Where's your cake pricing at right now?

  • I'm just starting out, looking for answers

  • I need help working out the ingredients costs

  • I'm not sure how to include overheads in my prices

  • I've done the maths but can't find customers willing to pay

You can vote for more than one answer.


Pastel rainbow cake with a gold fairy and pastel coloured mushrooms. Perfect fairy cake for a girl. Party cake
Rainbow fairy mushroom cake

cake pricing calculator to help you price your cake and bakes


A cute mermaid cake topper adorns this cakes, she is sitting on stones and surrounded by starfish, pearls, shells and seaweed. The pastel under the sea cake is pink and perfect for a girls birthday cake
Under the sea mermaid cake
A cutr princess wearing a crown and a pastel turquoise blue dress top this cake. She is surrounded by small sugar flowers. the cake is coated in pink buttercream. The easy castle cake is pink and has hearts and the child's name in place of crenellation / battlements. On the front of the cake are two arched windows with floral window boxes
Princess castle cake
A pink mermaid tops this under water themed party cake for girls. Sea shells, coral, starfish and seaweed are made from modelling paste.
Custom cake design ideas for girls

Learn to price your cakes and make a profit on every order with the cake pricing calculator

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